About The 2050 Group
ABOUT THE 2050 GROUP – PUBLICITY
The 2050 Group – Publicity is a leading public relations agency providing hands-on, full-service public relations, media relations, marketing, advertising, and public affairs work, as well as strategic communications, outreach/engagement and crisis communications work.
The agency’s entertainment practices include film, television, awards publicity, digital marketing, and books/literary PR.
Adam J. Segal founded The 2050 Group – Publicity the leading public relations agency in 2006 and has grown the company’s client base coast-to-coast. Adam is an expert in media relations and policy issues, which ensures a unique approach and depth to the agency’s work.
Throughout an impressive career in the field, Segal has led media relations, marketing and advertising campaigns – with impressive results – for clients from across the United States, Canada, United Kingdom, Denmark, Israel, Mexico, Poland, Ukraine and other markets around the world.
Segal and The 2050 Group have been recognized for excellence by PR Week, the leading industry publication, multiple times. In August 2009, PR Week named Segal to its coveted 40 Under 40 list. The magazine called Segal “a champion of the little guy” and acknowledged his work on documentary film and issue campaigns.
He has been a featured speaker at major film festivals and conferences including European Film Market/Berlinale, Hot Docs Canadian International Documentary Festival, DOC NYC, and more.
Segal is a member of the Academy of Motion Picture Arts & Sciences (AMPAS, the organization that awards the Oscars), the Academy of Television Arts & Sciences (ATAS, the Television Academy), and more.
AGENCY SERVICES & CAPABILITIES
Publicity and Awards Campaign Strategy & Management
- Provide Full Suite of Campaign Management Services for Film, TV, Streaming, Books/Literary, and Other Client Projects
- Lead Weekly Calls / Coordinate Agenda
- Participate in Weekly Calls / Provide Updates
- Build Awards Season Calendar
- Manage Awards Submissions, Support Guild Strategy
- Contribute to Overall Marketing Concepts (Including
- Print, Broadcast, Digital, Outdoors, and Events)
Media Relations & Monitoring
- Book National TV, Radio, and Podcast Interviews
- Secure Top-Tier National, Regional, and International Press Coverage from Leading Magazines, Newspaper, and Digital Media Outlets
- Manage Trade/Awards Press Outreach
- Include Clients on Agency’s Weekly Awards Slate Updates
- Manage Consumer Press Outreach (Including Interviews)
- Manage Specialty Press Outreach (Including Press Days)
- Manage Press Clips, Recommend Quotes / Amplification
Digital Marketing Strategy for Trade, Consumer, Social
- Lead Digital Marketing Strategy for Awards Campaign
- Participate in Digital Marketing Team as Advisor
- Propose Messages, Designs, Concepts for Digital Strategy
- Creative (Provide In-House Design or Manage Design Agencies)
Social Media Campaign Management
- Develop Social Media Campaign Plan (Organic and Paid)
- Manage Overarching Social Media Brand and Messaging
- Manage Organic Social Media Calendar and Posts
- Manage Paid Social Media Ads
- Provide Specialized Targeting Capabilities
Event Production & Management
- Plan and Manage Screenings in Key Markets (Including Bookings)
- Plan and Manage Virtual Q&A’s and Events
Media Planning & Buying
- Develop Paid Media Plan/Recommendations
- Manage Paid Media Calendar
- Manage Paid Media Budget and Buys
Talent Relations (On-Site and Remote)
- Manage Relations with Talent (Filmmakers, Crew, Cast)
- Manage Relations with Below-the-Line Crew
Awards Voter Outreach & Engagement
- Manage Voter Outreach
- Manage and Design Eblasts
