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Releasing a film into the world can be a daunting, nerve-racking process. Adam Segal and The 2050 Group, honored and acknowledged that by walking our team through the release campaign and creating ideal milestones. In addition to a strong understanding of the industry distribution landscape and navigating press, Adam deeply understood the film’s messaging and felt invested in the characters’ trajectories beyond the film. I greatly appreciate both a grassroots marketing and industry publicity approach, both of which The 2050 Group delivered on. The 2050 Group garnered outstanding press for The Judge and worked tirelessly on both a local and national level during the festival and theatrical releases for critical reviews and overall coverage. Adam so naturally became an integral part of our team and an invaluable force in The Judge’s rollout. I cannot recommend him and the agency enough!
Erika Cohn
Director
The Judge
June 2018
We are very happy to have partnered with The 2050 Group for publicity for the release of The Peacemaker. Adam Segal has an excellent understanding of the PR landscape and was essential in helping us develop a thorough strategy for the film’s release. We achieved our PR goals and that is due in no small part to the hard work and dedication of Adam and The 2050 Group. I highly recommend working with Adam and team.
James Demo
Director
The Peacemaker
June 2018
Making and releasing a film is defined by a series of partnerships. Looking back on The True Cost, the choice to partner with Adam Segal and his team at The 2050 Group is one of the best decisions we made. From day one they understood exactly what the film was and created a strong strategy that maximized the reach while maintaining the clarity of the message across multiple mediums. The dedication to absolute excellence in all parts of their work is striking. The results they generated for this film speak for themselves, but more than that they became a truly trusted extension of our team enabling us to do what we could have never done without them. I have a deep sense of gratitude for what they brought to this project and look forward to working with them for years to come!
Andrew Morgan
Director
The True Cost
June 2015
The 2050 Group devised an effective theatrical publicity campaign for Seeds of Time that led to extensive press coverage that reached millions of people. This transformed our film from one that was struggling for visibility to one with significant national visibility and great potential for future stages in the life of the film. The agency’s committed team built a media plan that was both highly targeted and broad enough to generate attention in a wide range of media outlets. And then they implemented it with a sustained press outreach effort, worked closely with our team and distributor, and provided detailed reports and real-time press clips that allowed us to track their progress. The 2050 Group generated valuable features, interviews and reviews. The agency secured national interviews with Ira Flatow on NPR’s Science Friday and Al Roker on The Weather Channel’s Wake Up With Al, and coverage by food magazines including Cooking Light and Food & Wine, and great attention by the Los Angeles Times and Wall Street Journal, among dozens of other national and regional press hits. When we opened in Los Angeles, for example, we had interviews and reviews on at least four radio shows in the market. I trusted the agency with my first documentary feature and was in good hands and received results that exceeded my expectations.
Sandy McLeod
Director
Seeds of Time
and Academy Award-nominee
June 2015
202-422-4673
adam@the2050group.com