Non-Profit
For nearly 20 years, The 2050 Group has provided exceptional public relations services to foundations and leading non-profit organizations. Agency founder Adam Segal has helped non-profits, foundations and other organizations with their strategic communications plans and messages around launches, reorganizations and major changes, new initiatives, and crisis communications.
And he has led successful media relations campaigns that have generated national media attention and policy action on a range of issues including climate change/environment, jobs and the economy, health care access and health education, housing and home ownership, human rights and international affairs, and more.
Media Placements for Non-Profit Clients
In a challenging economy and a rapidly changing media environment, The 2050 Group has helped organizations transform their external communications efforts with strong results.
The 2050 Group works with these organizations in two primary ways:
- As a communications/media relations consultant (ie. driving marketing campaigns and generating media coverage)
- A trainer and strategist working to improve in-house press and communications teams
The agency has the capacity to fill temporary in-house communications director needs.
Agency founder Adam Segal is also a skilled crisis manager who has led crisis communications projects for leading, high-profile non-profit clients.
Services include:
- Communications audits — examining all aspects of past and current communications efforts
- Focus on identifying or developing core missions and messages, reaching key audiences, and building media relations, branding and social media capacity
- Developing a digital diagnosis
- Communications planning, mapping out next steps
- Team building and team work with in-house staff and additional partners, consultants, agencies
- Media relations — relationship-building, outreach, placement, monitoring and reporting
- Event planning, production and promotion
- Writing and editing
- Content development and distribution
- Video production and distribution (with emphasis on Internet distribution)
Clients have included:
- Catapult Film Fund
- Center for Summer Learning at Johns Hopkins University
- Chicken & Egg Films
- Coalition to Keep America Connected
- Co-Pro: The Israeli Co-Production Market
- Ford Foundation
- Foundation for Rural Service
- Habitat For Humanity New York City
- Health Foundation for the Americas / National Alliance for Hispanic Health
- Jewish Story Partners
- Mexicans and Americans Thinking Together Foundation / MATT.org
- National Black Farmers Association
- No Labels
- Radio Free Europe/Radio Liberty
- Squire Family Foundation
- Sundance Institute
- Union of Concerned Scientists
Representative media placements:
- Associated Press
- CBS Evening News
- CNN
- Education Week
- The New York Times
- USA Weekend Magazine
- Wall Street Journal
