Book & Author Publicity – The Algorithm by Hilke Schellmann

THE ALGORITHM – BOOK & AUTHOR PUBLICITY

• In The Algorithm (Hachette), Emmy‑award winning Wall Street Journal and Guardian contributor Hilke Schellmann delivers a shocking and illuminating exposé on one of the most pressing civil rights issues of our time: how AI has quietly, and mostly out of sight, taken over the world of work.

• The agency handled publicity leading up to and around the launch of the book in January 2024. The multi-month project generated dozens of press hits/clips leading to book sales, speaking engagements, and greater public awareness of the issues featured in the book.

• The agency created a website to promote the author, the book, her upcoming and past appearances, and to serve as a place to receive book orders and media requests for the author.

• The Algorithm was named “One of the 5 Best Books About Artificial Intelligence” by The New York Times and was featured on ABC News and CBC Radio.

• The Algorithm was featured on the Financial Times annual “What to Read” list and named one of the “Best Nonfiction Books of Winter 2024” by BookBub.