Fugly
The 2050 Group handled national publicity for the theatrical and VOD release (on Vimeo On Demand, iTunes and other platforms) of John Leguizamo’s feature film Fugly!
Jesse Sanchez (Emmy-winner John Leguizamo, writer/producer) is the “fugly” ghetto nerd from the Bronx in the 1970’s, growing up in the shadow of his older, better-looking brother. Jesse heads off to college where he takes advantage of the incredible ratio of 6 girls to every guy. It is there that this boy undergoes a transformation. It’s where he meets Lara (Radha Mitchell, Finding Neverland) and learns to take command of the stage. As a college grad back in New York, during a spur of the moment local comedy night performance infused with his own style of in your face bits on sex, Jesse is discovered by agent Stoddard (Ally Sheedy, The Breakfast Club) who says she has found the next Latino sensation. Moments later he meets Zowie (Rosie Perez, Fearless & ABC’s The View), a sexy Nuyorican poetess and passionate lover in search of a man who will take her to the top of the industry. Later, with a rising film and television career, Jesse has newfound fame, money, and a strong social media following. He experiences a life-changing moment that allows him to reflect upon his career and the true love of his life. Back on stage, Jesse finds himself in competition with his ex’s new beau Jeffery (Oscar-nominated Griffin Dunne, Dallas Buyers Club). Then, director Alfredo de Villa’s hilarious anti-romantic comedy takes a shocking turn.
Adam J. Segal founded The 2050 Group, the full service public relations agency, in 2006. For 18 years, Segal has led media relations, marketing, advertising, and strategic communications campaigns — with impressive results — for clients from across the United States and around the world. Segal, who was named to PR Week’s coveted 40 Under 40 in 2009, is recognized as one of the nation’s leading publicists specializing in film, television, digital content and social issues. More >
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