Rebel Music: Native America is one of a six-part series of documentary films about youth, music and global social change, focused on youth protest movements in the most challenging and turbulent parts of the world.
In a first for MTV, the nearly 30-minute premiere episode of Rebel Music’s second season debuted exclusively on the brand’s Facebook page inNovember 2014. This was followed by airings on mtvU, MTV2, Centric, Epix 2 and Epix.com. It also debuted for free on leading digital download and streaming platform partners including iTunes, Hulu, Amazon Instant Video, Google Play, Verizon Flexview, and Xbox Video.
The agency handled the publicity around the launch of this episode.
The five subsequent episodes will be released in the spring of 2015 and build on Rebel Music’s first season, which debuted on mtvU, MTV’s 24-hour college channel, and is now available to own on iTunes and stream on Netflix. The second season will feature stories from Iran, Myanmar, Senegal, Turkey, and Venezuela.
MTV World, a division of Viacom Media Networks, is an innovation team producing cutting-edge pop culture content featured on Viacom channels and digital properties worldwide, and other platforms like Netflix, iTunes and Amazon.