Sexy Baby
The agency handled national publicity around the theatrical and VOD release of the film. Results included national network television and national online feature coverage.
Sexy Baby is the first documentary film to put faces to a seismic cultural shift: the cyber age is creating a new sexual landscape. While doing research for the film, we had intimate and candid conversations with kids in middle school classrooms, suburban shopping malls, nightclubs, college dorms, and even conducted an informal roundtable during a high school house party. While chronicling trends among small town and big city kids, we discovered this: Having pubic hair is considered unattractive and “gross.” Most youngsters know someone who has emailed or texted a naked photo of themselves. Many kids have accidentally or intentionally had their first introduction to sex be via hardcore online porn. Facebook has created an arena where kids compete to be “liked” and constantly worry about what image to portray – much of what was once private is now made public. And the list goes on.
With this vast collection of information, we decided to tackle the topic through personal storytelling. At first glance, it may seem difficult to understand why we put a former porn star, a plastic surgery patient and a 12-year-old girl, in the same film. But this was no accident. We found that the adult entertainment world, represented in our film by Nakita, is trickling into the mainstream world and affecting both Laura’s and Winnifred’s lives – but in profoundly different ways. Nakita becomes an ironic role model of sorts. Laura is an embracer of mainstream culture. And Winnifred is our eyes and ears, constantly questioning the status quo. Please visit our character page to meet them.
Adam J. Segal founded The 2050 Group, the full service public relations agency, in 2006. For 18 years, Segal has led media relations, marketing, advertising, and strategic communications campaigns — with impressive results — for clients from across the United States and around the world. Segal, who was named to PR Week’s coveted 40 Under 40 in 2009, is recognized as one of the nation’s leading publicists specializing in film, television, digital content and social issues. More >
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