The agency handled the publicity around the world premiere of VIRUNGA at the Tribeca Film Festival as well as publicity at subsequent film festivals including Hot Docs and AFI Docs. The agency’s efforts played a critical role in the film’s sales efforts.
VIRUNGA went on to receive a Nomination for the Academy Award for Best Documentary Feature, among dozens of others awards and awards nominations in 2014-15.
In the forested depths of eastern Congo lies Virunga National Park, one of the most bio-diverse places in the world and home to the last of the mountain gorillas. In this wild, but enchanted environment, a small and embattled team of park rangers – including an ex-child soldier turned ranger, a carer of orphan gorillas and a Belgian conservationist – protect this UNESCO world heritage site from armed militia, poachers and the dark forces struggling to control Congo’s rich natural resources. When the newly formed M23 rebel group declares war in May 2012, a new conflict threatens the lives and stability of everyone and everything they’ve worked so hard to protect. VIRUNGA is the incredible true story of a group of courageous people risking their lives to build a better future in a part of Africa the world’s forgotten and a gripping exposé of the realities of life in the Congo.
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adam@the2050group.com
Adam J. Segal founded The 2050 Group, the full service public relations agency, in 2006. For 18 years, Segal has led media relations, marketing, advertising, and strategic communications campaigns — with impressive results — for clients from across the United States and around the world. Segal, who was named to PR Week’s coveted 40 Under 40 in 2009, is recognized as one of the nation’s leading publicists specializing in film, television, digital content and social issues. More >
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